Monday, February 14, 2011

Is OkCupid's Dating Data Safe With

PC WORLD - Feb 12 - OkCupid's fans were not reassured by the immediate disappearance of an OkTrends blog entry from last April. OkCupid's CEO, Sam Yagan, says that he decided to remove the blog post on his own, deeming it to contain inaccurate assumptions about the other sites' data. He also maintains that OkCupid will continue to operate separately from and be free for most users. OkCupid is extremely data driven. The site's OkTrends blog employs sophisticated statistical analysis. Now all of that data is in the hands of's parent company, InterActive Corp (IAC). According to's privacy policy, the company reserves the right to share personally identifiable information with 'other IAC businesses'. However, Yagan insists that OkCupid's privacy policy--which limits the amount of data it shares with third parties--will continue to govern the data that the site collects. 'We are not planning to share any personally identifiable information with anyone,' he says. 'Just because we were acquired doesn't mean we're handing over any user data.' FULL ARTICLE @ PC WORLD

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