Wednesday, February 2, 2011 Acquires OkCupid For $50M In Cash continues its acquisition strategy with the purchase of online dating site OkCupid for $50 million in cash. The deal also includes future earnings contingent upon performance.

While has a significant user base, OkCupid singles tend to be younger, which is why Match found it to be a useful acquisition. The site, which is free, apparently generates revenue via advertising.

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