Monday, August 2, 2010

Visa Launches Rightcliq, An Online Shopping Assistant With A Social Twist

Like a good number of startups, payments technology giant Visa too wants to make shopping on the Web more socially interactive, visually appealing and easy to manage.

Today, the company is formally introducing a free Web-based tool dubbed Rightcliq, which it markets as a social e-commerce service.

Essentially, Rightcliq is a browser add-on aimed to enhance and speed up your online shopping experience, by letting you auto-fill personal address and payment card information stored on its servers on merchant checkout forms.

Users can also bundle goods they want to buy online in their personal ‘Wishspace’ – a sort of (nifty) visual wishlist – where one can manage items of interest but also monitor and track history and delivery of purchases.

In addition, the tool lets people involve friends and relatives in their purchasing decisions via email or Facebook, and access special offers from select online merchants like 1-800 flowers and Barnes & Noble directly. All in all, a pretty decent offering.

Worth noting: the launch of Rightcliq comes shortly after Visa completed its $2 billion acquisition of online fraud prevention and payment gateway provider CyberSource, whose global client base includes 300,000 e-retailers.

You can ‘enroll’ here, provided you don’t use an ancient, out-of-date browser like I do (Google Chrome, facepalm).

In all seriousness, I think this is something I could really use, so looking forward to Chrome support and a compatible extension. If I like it, you’ll hear more about it.

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