Monday, July 26, 2010

Queer Eye-Phone: Gay Social Network Fabulis Gets An App

from TechCrunch by MG Siegler

Since its public beta launch in April, fabulis has been growing quickly. The gay mens’ social network now has over 51,000 members — up 40 percent in the last 30 days alone. And they’re taking that growth mobile, with the launch of a new iPhone app today.

The app offers all the best parts of the website, but extends upon them by utilizing the location element that the iPhone offers. The default view of the app is the “nearby” tab which shows fabulius members, known as “fabbits,” that are close to your actual location. If you find someone nearby that you want to engage with, you can chat with the click of a button.

There’s also a “shake-it” functionality, which launches a fabulis slot machine. This returns you a random fabulis member nearby who you may or may not know, and allows you to view their profile and chat with them.

The other major functionality of the app is the Plans area. This gives you access to what fabulis says is the largest directory of gay-related events in the world — over 71,000 events, with thousands more being added each day. And again, thanks to the use of the iPhone’s GPS, you can sort by events that are close to your location.

And, of course, there is a way to view your messages, and look at other fabbits’ profiles in the app.

Some other stats from fabulis:

  • Registered users spend 10 minutes per visit to the site currently
  • There have been over 300 million fabulis bits (their virtual currency) spent by members so far
  • 67 percent of members are in the U.S., with the UK coming in second with 9%

It’s hard to top CEO Jason Goldberg’s quote that fabulis for the iPhone “is like carrying the big gay world around in your pocket,” so I won’t even try.

You can find the fabulis iPhone app in the App Store here. It’s a free download.

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