Monday, July 26, 2010

Hearst’s Kaboodle Gets Into Social Commerce With Flash Sales Site PopPicks

from TechCrunch by Leena Rao

Social shopping site Kaboodle, which was acquired by Hearst Interactive Group in 2007 for $30 million or so, is trying its hand at social commerce with new community-driven flash sales site PopPicks.

PopPicks, which is members-only, partners with a retailer each week to feature a collection of products. The Kaboodle community is then invited to vote for the products they like best. After four days of voting, the most liked products are made available to Kaboodle members at an steeply discounted prices for four days or until the inventory is sold out.

While Kaboodle is a little late to the online sample sale game, with the element of voting, PopPicks has a slightly different take on the flash-sales model that Gilt Groupe, Ideeli, Hautelook, Beyond The Rack and others have seen success with. The ability to vote on what clothes go on sale could be a compelling feature to the flash-sales market. Initially, PopPicks will feature primarily fashion apparel and accessories and will eventually broaden its offering to include retail brands in home, beauty and gadgets.

Kaboodle, which underwent a realtime makeover earlier this year, has over 1 million registered users. Launched in 2005, Kaboodle faces competition from ThisNext, and Sugar’s ShopStyle.

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